THE ASK
F9 is coming out june 25th. how can we support the release of the movie on our social platforms?
THE SOLVE: FAST WEEK
to celebrate the latest release of our favorite movie franchise, we created a weeks worth of content. each day fans would look forward to a new piece of F9 content leading to the release on june 25th. F9 was the theme of content for the week. all content referenced the movie franchise including UGC.
AT THE END OF FAST WEEK, WE HAD OVER 7 MILLION IMPRESSIONS. OVER 780,000 VIDEO VIEWS. AND OVER 380,000 STORY VIEWS. THIS WAS OVERALL 49% STRONGER THAN ALL OTHER CONTENT POSTED ALL YEAR. THE CONTENT ALSO OUTPERFORMED PROJECTIONS BY 145% (+45% ABOVE BASELINE EXPECTATION).
​
​
concept/design: alain katsman concept/copy: mE & jonathan fernandez
​